About Us

Thank you for visiting our Lasting Impressions Formal Wear website. We are delighted to share a bit about our journey and what makes us a premier destination for formal attire.

Lasting Impressions Formal Wear began its modest journey in 2000 in the historic town of Eufaula, Alabama. Our vision was to offer the finest products in the industry, paired with exceptional customer service and a commitment to investing in our local community. From the moment our doors opened, we recognized we had created something truly special.

Our Eufaula location quickly became a sought-after destination, not just for our local community but also for visitors from afar. We established a strong reputation in both the prom and pageant worlds, becoming the go-to store for Sherri Hill prom and pageant gowns by stocking a large selection. In the last quarter of 2025, our Eufaula store underwent a complete interior renovation and now specializes in prom, cocktail, social event, and pageant/cross-over dresses.

In 2006, we expanded our brand by opening a second location in Columbus, Georgia, to reach a larger market. This store rapidly outgrew its initial space and found a new 6,000-square-foot home on Airport Thruway. Our Columbus store is now our largest, boasting the most extensive inventory focusing on prom, cocktail, and social event dresses, and serves as our flagship for couture and pageant dresses.

Central Georgia became home to our third location in 2022, with a store in downtown Dublin. This location has become a staple for prom and pageant contestants from surrounding states, specializing in prom, cocktail, social event, pageant dresses, and our only location for couture and pageant dresses for kids.

With a rich history in the prom and pageant industry, Lasting Impressions has had the privilege of dressing individuals from across the country, including Miss U.S.A.'s, Miss America's, country music stars, and reality stars. From local pageant hopefuls to seasoned veterans, many travel hundreds of miles to create their perfect competition wardrobe with us, confident they will leave our store with an impeccable ensemble.

Prom girls are also a vital part of our success story. Our seasoned staff is dedicated to helping each girl find her dream gown, ensuring she looks radiant. With a combination of thousands of dresses in stock, our staff expertly guides customers through a wide array of colors, sizes, styles, fits, and fabrics to create a truly magical moment.

Our commitment to perfection extends beyond the dress itself, focusing on all the finishing details. We offer a large selection of accessories and earrings available year-round. When needed, our staff collaborates with customers to custom-design the perfect pair of earrings, considering colors, shapes, and facial structure. All our custom earrings are handcrafted with Swarovski crystals, guaranteeing the perfect amount of sparkle. We complete every look with the ideal pair of shoes.

The next time you need a dress for prom, pageant, homecoming, or any special event, remember that Lasting Impressions is your ultimate one-stop shop. When you're ready to turn heads, we're ready to help.